LCI LAUNCHES INTERNATIONAL ADVERTISING CAMPAIGN
Mark Twain wrote, “Many a small thing has been made large by the right kind of advertising.” Imagine then the impact of advertising with a “big thing” such as Lions Clubs International. LCI has launched a three-year global advertising campaign to raise the visibility of Lions, encourage new members to join and promote its 100th anniversary in 2017.
The campaign features the centennial slogan, “Where there’s a need, there’s a Lion,” as well as real Lions from around the world. The first year of ads includes digital airport displays in Rome and Seoul, inflight magazines in Brazil and Japan, digital billboards in Beijing and Hong Kong, business magazine ads in Hawaii and India, public service announcements for U.S. television and movie theaters and train station ads in Sydney and Brussels. Centennial ads can be downloaded from the Toolbox section of Lions100.org.
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Changing Lives - We support the compassionate humanitarian service of 1.4 million Lions in more than 200 countries and geographic areas by providing grant funding and developing programs that improve lives around the world.
Please join us in bringing hope and change to communities every day, everywhere. Your charitable gift to Lions Clubs International Foundation enables compassionate humanitarian service around the world. Your Lions Club meets the critical community needs in 208 countries and geographic areas around the world. These needs are as diverse as the communities being served.
Your donation to LCIF, joined with the service of Lions may provide the following: clear vision for older adults, healthy childhoods free of vaccine preventable diseases like measles, skills to ensure success for young people, safety and stability for families displace by natural disasters and much more. Scan the image above with your smartphone or go to www.lcif.org/donate, make your tax deductable donation today.
A new year brings new challenges, new rewards, and new opportunities. We have a lot to build on this year thanks to you. Lions are using new tools to keep their clubs strong, and adding new members because Lions have embraced the Ask 1 campaign.
But there is a significant challenge we need to address: the number of members that are leaving clubs. Inviting new members and keeping existing members is the key to strengthening your club. That's why we introduced our Keep 1 initiative.
Keep 1 is a simple concept that reinforces the importance of keeping each one of your members actively involved. Every Lion can play a key role in supporting new members and engaging existing members in your club.
It is important to value your members, to encourage them, mentor them, and more. There is an old saying, "People don't care how much you know, until they know how much you care." If we are to reach our full potential, we have to do a better job of keeping our members engaged and happy to serve as Lions. And together, WE CAN!
New Florida Laws Impose Stricter Guidelines for Fundraisers
Effective July 1, 2014, new Florida laws have imposed stricter guidelines for fundraisers that will ultimately be of great benefit to Lions Clubs. Non-profit organizations must now manage their finances and public profiles more closely to comply with a broad range of controls. These new regulations will weed out the bad actors that pollute our legitimate Lions fund raising activities.
The aim is to curb fraud in the charitable sector after investigative reporting showed considerable waste and abuse by Florida charities. You are encouraged to educate yourselves of the full impact and scope of this new legislation.
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Centennial Service Challenge
For nearly 100 years, Lions have served their communities with dedication and contributed to the development and well-being of millions of people around the world. As we look toward our centennial celebration in 2017, Lions are encouraged to help reach the Centennial Service Challenge goal of serving 100 million people by December 2017 through participation in the Global Service Action Campaigns.
You can help spread the word! Encourage your Lions club officers to report service activities through MyLCI, the online membership and activity reporting system. Lions clubs that participate and report activities through My LCI's online service activity report will be awarded a special banner patch in recognition of their contribution to service.
Official Lions Club Logo
When searching Google for the Lions Clubs Logo, you will find 2 type of results, the multi-colored and the bi-colored designs. In many cases people will just use the type of logo they like the most.
Since the 2008 Lions International Convention in Bangkok there is only one official type of Lions Clubs logo! the bi-colored styled logo. So check your website, social media platforms and printed materials and replace your old Lions Club logos with the new ones. The Official Lions Club logo and all legal variations can be found at:
Do you need other Lions artwork to spice up your website or social media? Take a look at http://www.pinterest.com/lionsclubs/marketing-promotional-images/